There's a famous quote by Harvard Business School marketing professor Theodore Levitt that People don't want to buy a quarter-inch drill. They want a quarter-inch...
Primary Wave founder Gregg Hamerschlag owned a home health care company for many years. Gregg knew he wanted to build a brand, and one way he differentiated it was by getting the number “1-800 HOME CARE.” He got financing, did radio and print advertis
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Now Facebook can focus its e-commerce efforts on third parties using the platform, not on a restrictive internal product that was great as a test but ultimately a resource drain. Read this blog post by Caroline McCarthy on The Social.
Major brewers provide a cautionary tale of dysfunctional duopolists
Not all broadcasters will win from the huge sums being spent
» Let Us Now Praise Donny Deutsch, International Man of… Marketing? - Big Journalism
Earning cash online with niche marketing blogs is an easy way to get started and to build quite a nice cash flow.
Just a month after Gina Bianchini, co-founder of build-a-social-network service Ning, departed the company, it's cutting 40 percent of its staff and axing its free, ad-supported service.
